Case Study: SunPeak Solar Solutions
If you haven’t checked out my most recent blog post, please do so.
I am building out a career case study from 16+ years of production industry experience. I chose to create a fictitious brand SunPeak Solar Solutions because it complements my most recent work in the industry. I will be adding new content to the page on a regular basis, so keep checking back if you’re interested. I will be posting regular updates on my LinkedIn profile. Please make sure to connect with me on social so we can engage with each others content.
Documents
Brand Positioning and Messaging
Content Strategy
Visual and Aesthetic Guidelines
Art Direction for Film and Photography
Creative Concept and Theme
Creative Approach: Copy was pulled from the Brand Positioning and Messaging document. Design and layout were done in Adobe Illustrator. I leveraged Midjourney to build out the style and structure references. I then used those references as inputs into Adobe Firefly for the creation of the stock photography.
This concept will be presented to stakeholders for feedback on the copy, visuals, and aesthetics. Once finalized, it will be forwarded to the production team, accompanied by the content strategy for digital and video formats.
Content Strategy
Currently building out this section.