At the start of each project, I develop a detailed project plan outlining the scope, objectives, timeline, and resources required. This involves creating a production schedule that includes all key milestones, deadlines, and deliverables. I act as a strategic partner to clients, collaborating closely with them during the pre-production phase to align on brand strategy, content goals and publishing calendar. This collaborative approach strengthens client relationships and results in content that truly reflects their brand vision.

At the outset of any project, I take the time to deeply understand the client's brand identity, including its mission, vision, values, target audience, and unique selling points. This involves reviewing brand guidelines, previous marketing materials, and conducting interviews with key stakeholders. By gaining a thorough understanding of the brand, I ensure that all content produced is aligned with the brand’s essence and resonates with its audience.

Effective brand strategy tells the brand's story in an engaging and captivating way. I leverage creative storytelling to craft compelling narratives that highlight the brand’s strengths and connect emotionally with viewers. By understanding the target audience's preferences and behaviors, I tailor content to address their needs and interests, enhancing engagement and effectiveness. This process can include developing storyboards, writing scripts, and shot lists to bring the brand story to life.

Managing both small and large-scale photo and video shoots required meticulous planning and execution. I secure locations, talent, and equipment, and hire and managed crew members. I can shoot both film and photography. My ability to solve unexpected challenges during production quickly and creatively ensures projects stayed on track and maintain a high standards of quality.

This is where the technical execution happens on a project. I start by gathering all the raw footage from the shoot and thoroughly reviewing it to assess its quality and content. Then, I systematically organize and log the footage to ensure easy access and efficient management during the editing process. Next, I assemble the initial version of the video, making sure it aligns with the pre-production materials. I incorporate client feedback to make necessary adjustments and improvements. Finally, I apply the finishing touches, meticulously ensuring that color correction, sound, and video effects enhance the overall quality and impact of the video.

Maintaining high standards of quality is a priority in all my projects. I implement quality control measures at each stage of production, from pre-production planning to post-production editing. This involves conducting reviews and approvals to ensure that the final product meets the client's expectations and adheres to brand guidelines and benchmarks.